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Graphics and design

Interface, brand and print design for businesses that have to ship the result, not frame it. Every engagement ends with source files you own and a guide that says how to use them.

Designed in Lahore. Typical project: 1 to 3 weeks.

Three kinds of work

Most projects are one of these. Some are two of them running together.

Interface design

Screens for web apps, dashboards and mobile. User flows first, then wireframes, then the high-fidelity file a developer builds from.

Brand identity

Logo, colour, type and the rules for using them. Delivered as a written guide, not as a folder of loose exports.

Print design

Business cards, brochures and campaign collateral, set up in CMYK with bleed and crop marks so a Lahore press can run it.

What you are handed

Three things, on the last day. If a design agency cannot give you all three, the work is not finished.

  1. Figma source filesOrganised layers, named components and variants. You own the file, so the next designer does not start over.
  2. Style guideColour values, type scale, spacing and component usage, written down. The document that stops the design drifting in month four.
  3. Asset librarySVG, PNG and PDF exports at the sizes you need, compressed for web and set up correctly for print.

How a project runs

Three stages over one to three weeks, depending on how many screens are in scope.

    1

    Discovery

    We learn the brand, the audience and what the work has to achieve. We look at who you compete with and agree a direction before anyone opens Figma.

    2

    Concepts

    Two to three directions, presented side by side. You pick one and we iterate on it. Rounds beyond that get quoted, so nobody is guessing at scope.

    3

    Refinement

    The chosen direction gets finished: every screen or asset in scope, exported, documented and handed over so a developer can build it.

Work we are asked for most

Web and app interfaces

Full interface design for web applications, SaaS products and mobile apps.

  • Dashboard interfaces
  • Landing pages
  • Mobile app screens
  • Admin panels

Brand identity systems

A visual identity you can hand to a printer, a developer or an agency without explaining it.

  • Logo and variations
  • Colour system
  • Typography selection
  • Brand guidelines

Marketing material

Campaign and social assets that stay recognisably yours across every channel.

  • Social graphics
  • Email templates
  • Presentation decks
  • Ad creative

Design systems

Component libraries for teams shipping more than one product from the same shelf.

  • Component library
  • Token definitions
  • Pattern documentation
  • Figma structure

What we work in

Standard tools, so the file you receive opens on any designer's machine.

StageTools
Interface designFigma, Framer, Adobe XD, Sketch
Graphics and illustrationAdobe Illustrator, Photoshop, Affinity Designer
PrototypingFigma prototyping, Principle, ProtoPie, Lottie

Questions we get asked

How many revision rounds are included?

Two to three rounds, depending on scope, agreed in writing before we start. Anything past that is quoted separately rather than absorbed quietly.

Can you work with our existing brand?

Yes. Most of this work is extending a brand that already exists: new applications of it, updates to elements that have aged, or designs that have to sit next to what you already use.

Do you build what you design?

Yes. Design and front-end can run as one engagement, which removes the handoff argument about what the file meant. See our web development service.

What formats will I receive?

Figma source files, exports in SVG, PNG and PDF at the sizes you specify, and the written style guide. Everything needed to build it and to keep using it later.

Send us the screens that are not working.

Show us the product or the brand as it stands and we will say what we would change and what it would take. If the job is a logo and nothing else, a specialist studio will serve you better than we will, and we will say that too.

Book a callSee web development